PLC Detroit
project overview
A heritage footwear brand concept developed through the Pensole Lewis College Masterclass in Detroit. The project explored brand positioning, design language, and product direction inspired by the consumer context of a Capri Group label, resulting in a cohesive brand identity and footwear concept aligned with near-future market considerations.
project type
Education
year
2024
my role
Brand & Packaging Designer
client
peak performance
